Top 100 D2C Brands In India

India has seen a remarkable rise in D2C brands in India, revolutionizing the way consumers shop and engage with products. Direct-to-consumer businesses have become a powerful force, bypassing traditional retail models to deliver quality products straight to customers at competitive prices. In this blog, we’ll explore the top D2C brands in India that have captured the attention of millions, offering everything from fashion and beauty to home goods and tech. These innovative brands are reshaping the market and providing a fresh approach to consumerism. Let’s dive into some of the most successful D2C brands that are leading the way.

What Are D2C Brands?

D2C brands, or Direct-to-Consumer brands, are businesses that sell their products directly to customers without using traditional retailers or middlemen. This means they cut out the need for stores or third-party sellers, allowing them to offer products at better prices and create a more personal connection with their customers.

These brands often sell their products online through websites or apps, making it easier for people to shop from home. Examples of D2C brands include companies that sell clothing, beauty products, gadgets, and even food items directly to consumers.

Brand Name	Product Category	Founder	Founding Year	Revenue (approx.)
Mamaearth	Natural skincare and haircare	Ghazal Alagh & Varun Alagh	2016	943 crore
Wakefit	Mattresses and sleep solutions	Chaitanya MS & Ankit Gupta	2018	636 crore
Nykaa	Beauty products	Falguni Nayar	2012	4,080 crore
CaratLane	Jewelry	Tanishq	2008	2,000 crore
Bombay Shaving Company	Men’s grooming products	Rajeev Mehta & Shantanu Deshpande	2015	150 crore
Sleepyhead	Mattresses and bedding	Neeraj Kakkar	2010
Pepperfry	Home décor and furniture	Ashish Shah & Ambareesh Murty	2012	200 crore
Lenskart	Eyewear	Peyush Bansal	2010	2,000 crore
Bewakoof	Clothing	Prateek Mehta & Siddharth Mehta	2012	200 crore
Ustraa	Men’s grooming products	Rajat and Vijay Ghai	2015	50 crore
Sugar Cosmetics	Makeup	Vineeta Singh	2012	500 crore
The Man Company	Men’s grooming products	Karan Bajaj	2015	40 crore
Plum	Natural skincare	Shankar Prasad	2017	250 crore
Sleepy Owl	Coffee	Jai Deep Singh & Arnav Gupta	2015	50 crore
Titan Raga	Watches	Titan Industries	2005	10,000 crore
Bira 91	Beer	Ankur Jain	2015	500 crore
Paperboat	Beverages	Neeraj Kakkar	2011	250 crore
SleepyCat	Bedding	Kabir Sachdev	2015
Divo	Clothing	Siddharth Jain & Rahul Jain	2015
The Good Glade	Food products	Aarti Gill	2016
Nua	Lingerie	Ankit Jain & Anirudh Jain	2015
Titan Skinn	Watches	Titan Industries	2005	10,000 crore
Bombay Shirt Company	Shirts	Meherzad Poonia	2015	30 crore
The Souled Store	T-shirts	Ashish M.	2013	150 crore
Sirona	Feminine hygiene products	Deepika Goel	2015	30 crore
The Ayurveda Company	Ayurvedic products	Aakash Anand & Siddharth Gupta	2015	50 crore
The Better India	Ethical and sustainable products	Alok Aggarwal & Tarun Arora	2015
Kapiva	Ayurvedic health supplements	Amit Aggarwal	2016	70 crore
Plack	Footwear	Anirudh Jain & Nikhil Jain	2017
The Tribe	Accessories	Ankit Jain & Gaurav Jain	2016
Minimalist	Skincare Products	Siddharth Gupta	2017	100 crore
82°E	Skincare	Deepika Padukone & Jigar Shah	2022
20Dresses	Fashion and Accessories	Shweta Bachchan Nanda	2012
Fully Filmy	Pop Culture Merchandise	Ananth Govil	2015
Bombay Shirt Company	Shirt	Akshay Narvekar	2012
Let’s Dress Up	Fashion	Aishwarya Reddy	2019
Bewakoof	Fashion and Accessories	Prabhkiran Singh and Siddharth Munot	2012
Snitch	Men’s Fashion	Siddharth R. Dungarwal	2019
Faballey	Women’s Fashion	Shivani Poddar & Tanvi Malik	2012	150 crore
Wear Sutra	Ethnic Wear	Payal khandelwal	2008
Alia	Fashion	Vicki Edmunds	1937
Anveya Living	Personal Care	Vivek Singh	2018	20 crore
Alphavedic	Ayurvedic Products	Shrey Jain and Shruti Khare	2018
Lyra Women’s Wear	Women’s Apparel	Rajesh Desai	2012
Turtle	Men’s Apparel	Shitanshu Jhunjhunwala & Amit Ladsaria	1993	200 crore
Bacca Bucci	Footwear	Natwar Agrawal	2013
Beco	Eco-friendly Home Products	Akshay Varma, Anuj Rathi & Dhawal Shah	2019	10 crore
Wow Skin Science	Personal Care	Manish Chowdhary & Karan Chowdhary	2013	500 crore
BlueStone	Jewelry	Gaurav Singh Kushwaha	2011	500 crore
Neeman’s	Footwear	Amar Preet Singh & Taran Chhabra	2018
Sugar Cosmetics	Cosmetics	Vineeta Singh and Kaushik Mukherjee	2012
ZoWed	Wedding Planning	Anant Ladha, Siddhartha Daga	2016
Beyoung	Fashion	Shivam Soni	2018
The House of Ganges	Fashion	Ricky Osatwal and Riya Osatwal	2017
Vaayu	Sustainable Fashion	Namrata Sandhu	1960
GIVA	Jewelry	Ishendra Agarwal & Nikita Prasad	2019
85Lansdowne	Fashion Boutique	Radhika Gupta	2005
Chaayos	Tea Café Chain	Nitin Saluja & Raghav Verma	2012
Wakefit	Mattress	Ankit Garg and Chaitanya Ramalingegowda	2016
Vahdam Teas	Tea	Bala Sarda	2015
Country Delight	Dairy Products	Chakradhar Gade & Nitin Kaushal	2015
Vaidya’s	Ayurvedic Products	Dr. Vaidya	2016
Gavin Paris	Fashion	Kishor Jairamka and Ashutosh Roy	2022
The Baklava Box	Confectionery	Vatsal Agarwal	2019
Beyond Water	Beverage Enhancers	Ankur Chawla & Naina Chawla	2018
FreshToHome	Online Meat Delivery	Shan Kadavil & Mathew Joseph	2015
Gynoveda	Women’s Healthcare	Rachana Gupta & Vishal Gupta	2019
Dorje Teas	Tea	Debasis Dey, Ishaan Kanoria and Sparsh Agarwal	2021	2.32 cr
Heads Up For Tails (HUFT)	Pet Care	Rashi Narang	2008
Mosaic Wellness	Health and Wellness	Revant Bhate & Dhyanesh Shah	2020
Mokobara	Luggage and Accessories	Sree K. Nair & Satya N.	2020
Scoopski	Food Products	Vedika Tibrewal	2018
White Haathi Designs	Home Décor		2021
Rare Planet	Handicrafts	Ranodeep Saha & Sayantan Sinha	2015
Desi Minimals	Fashion	Siddhant Bhasin	2019
Tan & Loom	Fashion	Rukmini Guha	2019
Flo Sleep Solutions	Mattresses and Bedding	Karthik Reddy & Vikas Reddy	2018
Farmley	Dry Fruits and Nuts	Akash Sharma & Abhishek Agarwal	2017
Earth Rhythm	Skincare	Harini Sivakumar	2019

100 Best D2C Brands in India You Should Know About

Mamaearth

Industry: Natural skincare and haircare
Founded by: Ghazal Alagh & Varun Alagh
Year: 2016
Revenue: ₹943 crore

Mamaearth focuses on offering natural, toxin-free skincare and haircare products. They’ve gained popularity for their eco-friendly approach and products made with natural ingredients.

Wakefit

Industry: Mattresses and sleep solutions
Founded by: Chaitanya MS & Ankit Gupta
Year: 2018
Revenue: ₹636 crore

Wakefit is all about improving your sleep experience. The brand offers high-quality mattresses and sleep solutions to help you get a better night’s rest.

Nykaa

Industry: Beauty products
Founded by: Falguni Nayar
Year: 2012
Revenue: ₹4,080 crore

Nykaa is a leading name in beauty and personal care products, offering a wide range of makeup, skincare, haircare, and wellness products. It’s known for its online store and high-quality product selection.

CaratLane

Industry: Jewelry
Founded by: Tanishq
Year: 2008
Revenue: ₹2,000 crore

CaratLane is a popular online jewelry brand that offers a wide variety of designs, including rings, necklaces, earrings, and more. It’s known for its modern approach to jewelry shopping and a strong digital presence.

Bombay Shaving Company

Industry: Men’s grooming products
Founded by: Rajeev Mehta & Shantanu Deshpande
Year: 2015
Revenue: ₹150 crore

Specializing in men’s grooming, Bombay Shaving Company offers products for shaving, skincare, and beard care. The brand is known for its premium, high-quality grooming solutions.

Sleepyhead

Industry: Mattresses and bedding
Founded by: Neeraj Kakkar
Year: 2010

Sleepyhead focuses on providing comfortable mattresses and bedding products. With their affordable pricing and comfort-focused designs, they aim to offer quality sleep for everyone.

Pepperfry

Industry: Home décor and furniture
Founded by: Ashish Shah & Ambareesh Murty
Year: 2012
Revenue: ₹200 crore

Pepperfry is a go-to destination for furniture and home décor. Whether it’s furniture for your living room or stylish home accessories, Pepperfry offers a vast selection to suit every taste and budget.

Lenskart

Industry: Eyewear
Founded by: Peyush Bansal
Year: 2010
Revenue: ₹2,000 crore

Lenskart is an online eyewear store that sells glasses, sunglasses, and contact lenses. Known for its wide selection of stylish eyewear, Lenskart has made eye care affordable and trendy.

Bewakoof

Industry: Clothing
Founded by: Prateek Mehta & Siddharth Mehta
Year: 2012
Revenue: ₹200 crore

Bewakoof is a trendy clothing brand offering casual wear with quirky designs and prints. It has gained a strong following, especially among the youth, for its affordable, stylish collections.

Ustraa

Industry: Men’s grooming products
Founded by: Rajat and Vijay Ghai
Year: 2015
Revenue: ₹50 crore

Ustraa focuses on high-quality grooming products specifically for men, including beard care, shaving kits, and skincare. The brand stands out for its attention to detail in crafting products for men’s grooming needs.

Conclusion

The rise of D2C examples in India showcases the power of innovation and customer-centric business models. These brands have disrupted traditional retail, offering convenience, affordability, and personalized experiences. As we’ve seen in the list of D2C brands in India, these companies are not just selling products—they’re building strong relationships with their customers. Whether you’re looking for trendy fashion, natural skincare, or tech gadgets, these D2C brands are leading the way. The future of shopping in India looks brighter with more exciting D2C brands emerging every day.