Top 100 D2C Brands In India

India has seen a remarkable rise in D2C brands in India, revolutionizing the way consumers shop and engage with products. Direct-to-consumer businesses have become a powerful force, bypassing traditional retail models to deliver quality products straight to customers at competitive prices. In this blog, we’ll explore the top D2C brands in India that have captured the attention of millions, offering everything from fashion and beauty to home goods and tech. These innovative brands are reshaping the market and providing a fresh approach to consumerism. Let’s dive into some of the most successful D2C brands that are leading the way.

What Are D2C Brands?

D2C brands, or Direct-to-Consumer brands, are businesses that sell their products directly to customers without using traditional retailers or middlemen. This means they cut out the need for stores or third-party sellers, allowing them to offer products at better prices and create a more personal connection with their customers.

These brands often sell their products online through websites or apps, making it easier for people to shop from home. Examples of D2C brands include companies that sell clothing, beauty products, gadgets, and even food items directly to consumers.

Brand Name	Product Category	Founder(s)	Founding Year	Revenue (Approx.)
Mamaearth	Natural skincare and haircare	Ghazal Alagh & Varun Alagh	2016	₹943 crore
Wakefit	Mattresses and sleep solutions	Chaitanya MS & Ankit Gupta	2018	₹636 crore
Nykaa	Beauty products	Falguni Nayar	2012	₹4,080 crore
CaratLane	Jewelry	Tanishq	2008	₹2,000 crore
Bombay Shaving Company	Men’s grooming products	Rajeev Mehta & Shantanu Deshpande	2015	₹150 crore
Sleepyhead	Mattresses and bedding	Neeraj Kakkar	2010	–
Pepperfry	Home décor and furniture	Ashish Shah & Ambareesh Murty	2012	₹200 crore
Lenskart	Eyewear	Peyush Bansal	2010	₹2,000 crore
Bewakoof	Clothing	Prateek Mehta & Siddharth Mehta	2012	₹200 crore
Ustraa	Men’s grooming products	Rajat and Vijay Ghai	2015	₹50 crore
Sugar Cosmetics	Makeup	Vineeta Singh	2012	₹500 crore
The Man Company	Men’s grooming products	Karan Bajaj	2015	₹40 crore
Plum	Natural skincare	Shankar Prasad	2017	₹250 crore
Sleepy Owl	Coffee	Jai Deep Singh & Arnav Gupta	2015	₹50 crore
Titan Raga	Watches	Titan Industries	2005	₹10,000 crore
Bira 91	Beer	Ankur Jain	2015	₹500 crore
Paperboat	Beverages	Neeraj Kakkar	2011	₹250 crore
SleepyCat	Bedding	Kabir Sachdev	2015	–
Divo	Digital media and music	Shahir Muneer and Vishu Ramasamy	2015	–
The Good Glade	Food products	Aarti Gill	2016	–
Nua	Lingerie	Ankit Jain & Anirudh Jain	2015	–
Titan Skinn	Watches	Titan Industries	2005	₹10,000 crore
Bombay Shirt Company	Shirts	Meherzad Poonia	2015	₹30 crore
The Souled Store	T-shirts	Ashish M.	2013	₹150 crore
Sirona	Feminine hygiene products	Deepika Goel	2015	₹30 crore
The Ayurveda Company	Ayurvedic products	Aakash Anand & Siddharth Gupta	2015	₹50 crore
The Better India	Ethical & sustainable products	Alok Aggarwal & Tarun Arora	2015	–
Kapiva	Ayurvedic health supplements	Amit Aggarwal	2016	₹70 crore
Minimalist	Skincare Products	Siddharth Gupta	2017	₹100 crore
82°E	Skincare	Deepika Padukone & Jigar Shah	2022	–
20Dresses	Fashion & Accessories	Shweta Bachchan Nanda	2012	–
Fully Filmy	Pop Culture Merchandise	Ananth Govil	2015	–
Let’s Dress Up	Fashion	Aishwarya Reddy	2019	–
Snitch	Men’s Fashion	Siddharth R. Dungarwal	2019	–
Faballey	Women’s Fashion	Shivani Poddar & Tanvi Malik	2012	₹150 crore
Wear Sutra	Ethnic Wear	Payal Khandelwal	2008	–
Anveya Living	Personal Care	Vivek Singh	2018	₹20 crore
Wow Skin Science	Personal Care	Manish Chowdhary & Karan Chowdhary	2013	₹500 crore
BlueStone	Jewelry	Gaurav Singh Kushwaha	2011	₹500 crore
Neeman’s	Footwear	Amar Preet Singh & Taran Chhabra	2018	₹60 crore
ZoWed	Wedding Planning	Anant Ladha, Siddhartha Daga	2016	–
The House of Ganges	Fashion	Ricky Osatwal & Riya Osatwal	2017	–
Chaayos	Tea Café Chain	Nitin Saluja & Raghav Verma	2012	₹200 crore
Vahdam Teas	Tea	Bala Sarda	2015	₹500 crore
Country Delight	Dairy Products	Chakradhar Gade & Nitin Kaushal	2015	₹250 crore
FreshToHome	Online Meat Delivery	Shan Kadavil & Mathew Joseph	2015	₹1,200 crore
Gynoveda	Women’s Healthcare	Rachana Gupta & Vishal Gupta	2019	₹10 crore
Earth Rhythm	Skincare	Harini Sivakumar	2019	₹50 crore
BlissClub	Women Wear	N/A	2020	₹100 crore
Tata Cliq	E-commerce & Retail	Tata Group	2016	₹1,500 crore
Zivame	Lingerie & Sleepwear	Richa Kar	2011	₹250 crore
Faasos	Food Delivery & Catering	Kallol Banerjee & Javed Sultan	2011	₹400 crore
Chumbak	Home Decor	Vivek Prabhakar & Shubhra Chadda	2010	₹100 crore

100 Best D2C Brands in India You Should Know About

Mamaearth

Industry: Natural skincare and haircare
Founded by: Ghazal Alagh & Varun Alagh
Year: 2016
Revenue: ₹943 crore

Mamaearth focuses on offering natural, toxin-free skincare and haircare products. They’ve gained popularity for their eco-friendly approach and products made with natural ingredients.

Wakefit

Industry: Mattresses and sleep solutions
Founded by: Chaitanya MS & Ankit Gupta
Year: 2018
Revenue: ₹636 crore

Wakefit is all about improving your sleep experience. The brand offers high-quality mattresses and sleep solutions to help you get a better night’s rest.

Nykaa

Industry: Beauty products
Founded by: Falguni Nayar
Year: 2012
Revenue: ₹4,080 crore

Nykaa is a leading name in beauty and personal care products, offering a wide range of makeup, skincare, haircare, and wellness products. It’s known for its online store and high-quality product selection.

CaratLane

Industry: Jewelry
Founded by: Tanishq
Year: 2008
Revenue: ₹2,000 crore

CaratLane is a popular online jewelry brand that offers a wide variety of designs, including rings, necklaces, earrings, and more. It’s known for its modern approach to jewelry shopping and a strong digital presence.

Bombay Shaving Company

Industry: Men’s grooming products
Founded by: Rajeev Mehta & Shantanu Deshpande
Year: 2015
Revenue: ₹150 crore

Specializing in men’s grooming, Bombay Shaving Company offers products for shaving, skincare, and beard care. The brand is known for its premium, high-quality grooming solutions.

Sleepyhead

Industry: Mattresses and bedding
Founded by: Neeraj Kakkar
Year: 2010

Sleepyhead focuses on providing comfortable mattresses and bedding products. With their affordable pricing and comfort-focused designs, they aim to offer quality sleep for everyone.

Pepperfry

Industry: Home décor and furniture
Founded by: Ashish Shah & Ambareesh Murty
Year: 2012
Revenue: ₹200 crore

Pepperfry is a go-to destination for furniture and home décor. Whether it’s furniture for your living room or stylish home accessories, Pepperfry offers a vast selection to suit every taste and budget.

Lenskart

Industry: Eyewear
Founded by: Peyush Bansal
Year: 2010
Revenue: ₹2,000 crore

Lenskart is an online eyewear store that sells glasses, sunglasses, and contact lenses. Known for its wide selection of stylish eyewear, Lenskart has made eye care affordable and trendy.

Bewakoof

Industry: Clothing
Founded by: Prateek Mehta & Siddharth Mehta
Year: 2012
Revenue: ₹200 crore

Bewakoof is a trendy clothing brand offering casual wear with quirky designs and prints. It has gained a strong following, especially among the youth, for its affordable, stylish collections.

Ustraa

Industry: Men’s grooming products
Founded by: Rajat and Vijay Ghai
Year: 2015
Revenue: ₹50 crore

Ustraa focuses on high-quality grooming products specifically for men, including beard care, shaving kits, and skincare. The brand stands out for its attention to detail in crafting products for men’s grooming needs.

Sugar Cosmetics

Industry: Makeup
Founded by: Vineeta Singh
Year: 2012
Revenue: ₹500 crore

Sugar Cosmetics has become one of India’s most loved makeup brands. Known for its bold and high-quality products, it caters to modern women who love experimenting with makeup. It is widely regarded as one of the best D2C brands in India, offering trendy and affordable beauty solutions.

The Man Company

Industry: Men’s grooming products
Founded by: Karan Bajaj
Year: 2015
Revenue: ₹40 crore

Men’s grooming is a fast-growing sector, and The Man Company is at the forefront. They offer everything from beard oils to face washes, helping men take better care of their skin and hair. With a strong digital presence, it stands out as a leader in the space.

Plum

Industry: Natural skincare
Founded by: Shankar Prasad
Year: 2017
Revenue: ₹250 crore

Plum is a skincare brand that focuses on natural and vegan products. From moisturizers to serums, their products are designed to be gentle and effective. It is among the top homegrown beauty brands offering clean beauty alternatives.

Sleepy Owl

Industry: Coffee
Founded by: Jai Deep Singh & Arnav Gupta
Year: 2015
Revenue: ₹50 crore

Sleepy Owl has changed how people enjoy coffee in India. Their cold brews and instant coffee pouches make high-quality coffee accessible to everyone. This brand is a game-changer in the beverage industry.

Titan Raga

Industry: Watches
Parent Company: Titan Industries
Year: 2005
Revenue: ₹10,000 crore

Titan Raga is a stylish watch brand made especially for women. Known for its elegant designs, it has become a fashion statement for many. It is also a strong competitor among the best D2C fashion brands in India, offering timeless and elegant accessories.

Bira 91

Industry: Beer
Founded by: Ankur Jain
Year: 2015
Revenue: ₹500 crore

Bira 91 is a trendy beer brand that has gained immense popularity among young Indians. Their craft beers offer a refreshing change from traditional options. The brand has built a loyal following with its unique flavors.

Paperboat

Industry: Beverages
Founded by: Neeraj Kakkar
Year: 2011
Revenue: ₹250 crore

Paperboat brings back childhood memories with its traditional Indian drinks like Aam Panna and Jaljeera. The brand focuses on nostalgia and natural ingredients. It continues to be a favorite, blending tradition with modern packaging.

SleepyCat

Industry: Bedding
Founded by: Kabir Sachdev
Year: 2015

SleepyCat is a brand that sells high-quality mattresses and bedding. Their mattresses are designed for comfort and come in a box for easy delivery. It has revolutionized the sleep industry with innovative products.

Divo

Industry: Digital media and music
Founded by: Shahir Muneer & Vishu Ramasamy
Owner: Majority stake owned by Warner Music Group

Divo is a leading digital media and music company that helps independent artists and content creators distribute their work. It has played a significant role in shaping India’s digital entertainment landscape, offering services in music distribution, video content, and influencer marketing.

The Good Glade

Industry: Food products
Founded by: Aarti Gill
Year: 2016

The Good Glade focuses on healthy and natural food options. Their products are great for people looking for nutritious alternatives. The brand is making a mark in the health-conscious consumer segment.

Nua

Industry: Lingerie
Founded by: Ankit Jain & Anirudh Jain
Year: 2015

Nua is a lingerie brand that offers comfortable and stylish innerwear for women. It is becoming a well-known name in the industry.

Titan Skinn

Industry: Fragrances
Parent Company: Titan Industries
Year: 2005
Revenue: ₹10,000 crore

Titan Skinn offers high-quality perfumes with international fragrances at affordable prices. It is known for luxury scents at a great value.

Bombay Shirt Company

Industry: Shirts
Founded by: Meherzad Poonia
Year: 2015
Revenue: ₹30 crore

Bombay Shirt Company allows customers to design their own shirts online, making custom-made fashion accessible to all. It is recognized among D2C clothing brands in India, offering personalized fashion solutions.

The Souled Store

Industry: T-shirts
Founded by: Ashish M.
Year: 2013
Revenue: ₹150 crore

The Souled Store is a go-to brand for cool and quirky T-shirts. They sell pop culture-themed apparel inspired by movies, TV shows, and comics. It has become a favorite among youth for its trendy designs.

Sirona

Industry: Feminine hygiene products
Founded by: Deepika Goel
Year: 2015
Revenue: ₹30 crore

Sirona offers innovative products like menstrual cups and eco-friendly sanitary pads, focusing on sustainable feminine hygiene solutions. The brand is making a difference in women’s health with its eco-conscious approach.

The Ayurveda Company

Industry: Ayurvedic products
Founded by: Aakash Anand & Siddharth Gupta
Year: 2015
Revenue: ₹50 crore

This brand promotes Ayurvedic beauty and wellness solutions with natural ingredients. It brings ancient remedies to modern consumers, ensuring authenticity and effectiveness.

The Better India

Industry: Ethical and sustainable products
Founded by: Alok Aggarwal & Tarun Arora
Year: 2015

The Better India sells eco-friendly and sustainable products, helping people make conscious choices for the planet. It is a pioneer in sustainable living and ethical shopping.

Conclusion

The rise of D2C examples in India showcases the power of innovation and customer-centric business models. These brands have disrupted traditional retail, offering convenience, affordability, and personalized experiences. As we’ve seen in the list of D2C brands in India, these companies are not just selling products—they’re building strong relationships with their customers. Whether you’re looking for trendy fashion, natural skincare, or tech gadgets, these D2C brands are leading the way. The future of shopping in India looks brighter with more exciting D2C brands emerging every day.