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CFEA – Building a Global-Ready Digital Presence for Canadian Food Exporters

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The Canadian Food Exporters Association (CFEA) is a leading industry body that promotes Canadian food and beverage companies to international markets. With members spanning across diverse product categories, CFEA plays a crucial role in connecting Canadian brands with global buyers through trade shows, networking events, and export opportunities.

Recognizing the importance of a modern, user-friendly website to serve as a central hub for members and international partners, CFEA set out to revamp its online presence for better accessibility, engagement, and brand representation.

Access
Industry
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Food & Beverages
Country
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Canada
Service
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UI/UX Design
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Web Development
Technology
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WordPress

Goals, Final Analysis & Consultation Summary

Challenges

Deliverables

Conclusion
When the CFEA team approached us, their vision was clear — to create a professional, mobile-friendly, and content-rich website that could effectively represent Canadian exporters to a global audience.Their key objectives were to:
  • Redesign the existing website with a modern, responsive layout.
  • Showcase member companies and their offerings in a visually appealing, easy-to-browse format.
  • Provide resources, news, and event information for members and industry stakeholders.
  • Integrate multilingual support for global visitors.
  • Ensure strong technical performance and basic SEO for higher visibility.

However, there was a major challenge – the selected theme had compatibility issues with the WPML multilingual plugin, which was critical for CFEA’s global audience reach.

Working closely with the CFEA team, we delivered a complete WordPress website overhaul tailored to their brand, members, and global outreach goals:

Theme Compatibility Fix – Resolved conflicts between the selected theme and WPML plugin to enable smooth multilingual functionality without layout or content breakage.

Responsive Redesign – Implemented a fresh, modern design that works flawlessly across desktop, tablet, and mobile.

Member Directory – Built an easy-to-navigate members showcase with search and filter options for quick discovery.

Content Management Setup – Structured pages for resources, news, and events so updates can be managed effortlessly by the CFEA team.

Performance & SEO – Optimized for speed, mobile performance, and SEO-friendly URLs to enhance discoverability.

CFEA now has a fully functional, multilingual website that reflects the professionalism of Canadian food exporters while making it easier for global buyers to connect with them.

By overcoming the theme–WPML compatibility challenge, we ensured the platform could serve its diverse audience without compromise. The result is a website that not only looks great but also supports CFEA’s mission of promoting Canadian food and beverage excellence worldwide.

CFEA has launched a new website through the collaborative efforts of WebOsmotic Private Limited and Saina Shaikh. Shaikh’s team has successfully modernized our website, enhancing its user experience.If you require a website refresh or are seeking a brand-new design, we highly recommend contacting WebOsmotic Private Limited.

susan cfea
Susan PowellCEO

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