When the CFEA team approached us, their vision was clear — to create a professional, mobile-friendly, and content-rich website that could effectively represent Canadian exporters to a global audience.
Their key objectives were to:
- Redesign the existing website with a modern, responsive layout.
- Showcase member companies and their offerings in a visually appealing, easy-to-browse format.
- Provide resources, news, and event information for members and industry stakeholders.
- Integrate multilingual support for global visitors.
- Ensure strong technical performance and basic SEO for higher visibility.
However, there was a major challenge – the selected theme had compatibility issues with the WPML multilingual plugin, which was critical for CFEA’s global audience reach.
Working closely with the CFEA team, we delivered a complete WordPress website overhaul tailored to their brand, members, and global outreach goals:
Theme Compatibility Fix – Resolved conflicts between the selected theme and WPML plugin to enable smooth multilingual functionality without layout or content breakage.
Responsive Redesign – Implemented a fresh, modern design that works flawlessly across desktop, tablet, and mobile.
Member Directory – Built an easy-to-navigate members showcase with search and filter options for quick discovery.
Content Management Setup – Structured pages for resources, news, and events so updates can be managed effortlessly by the CFEA team.
Performance & SEO – Optimized for speed, mobile performance, and SEO-friendly URLs to enhance discoverability.
CFEA now has a fully functional, multilingual website that reflects the professionalism of Canadian food exporters while making it easier for global buyers to connect with them.
By overcoming the theme–WPML compatibility challenge, we ensured the platform could serve its diverse audience without compromise. The result is a website that not only looks great but also supports CFEA’s mission of promoting Canadian food and beverage excellence worldwide.
